THE DIGITAL INNOVATION LIKE CORE COMPETENCE
In my researches and consultancies, I figure out how it is possible to achieve digital innovation. The systematic efforts of the entire organization can consolidate consumer loyalty to the brand. The company must manage each value and practice in the company management process.
The innovation as a digital key in the development of on-line projects, provides the basis for the development of digital strategies based on digital marketing, on-line reputation and analytics. In my consultancy I offer a global vision of the company to work on the development of each part of the digital strategy from a global, and if it is requered, from a technical perspective.
The marketing ecosystem has changed, so knowledge of computer science and data analysis is now key to developing effective strategies on the Internet. This approach offers different visions by mixing the knowledge from traditional strategies (off-line) to the digital ecosystem (on-line).
You should work on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), macro data analysis (Big Data) and online strategies management.
My consultancies can be external, from a perspective parallel to the own organization, or internal, working punctually with the Digital Marketing team to promote specific projects.
I have done consultancy work in Startups, Communication and Advertising Agencies, Universities and Business Schools or Digital Marketing and Social Media Agencies.
Some Companies profiles in which I have worked as an external consoultant:
I participate in conferences and events in the digital marketing industry and on-line reputation strategies.
I have published research articles on digital marketing, data analysis, social networking and business topics.
If you want to contact me to speak at an event, work with your company or consult my services connects via Twitter / Linkedin or info @ joseramonsaura.com