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José Ramón Saura
José Ramón Saura
Associate Professor (Tenured), Dpt. Business Economics, Rey Juan Carlos University
Verified email at urjc.es - Homepage
Title
Cited by
Year
The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact
P González-Padilla, JR Saura, SB Zekan
Digital Marketing, 91-108, 2024
2024
Managing entrepreneurs’ behavior personalities in digital environments: A review
P González-Padilla, FD Navalpotro, JR Saura
International Entrepreneurship and Management Journal 20 (1), 89-113, 2024
292024
How do e-governance and e-business drive sustainable development goals?
O Lyulyov, T Pimonenko, JR Saura, B Barbosa
Technological Forecasting and Social Change 199, 123082, 2024
62024
How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
B Barbosa, JR Saura, D Bennett
The Journal of Technology Transfer 49 (1), 69-103, 2024
382024
A case study on a hedonic-motivation system adoption model in a game-based student response system
PR Palos-Sanchez, JR Saura, F Velicia-Martin
International Journal of Human–Computer Interaction 40 (3), 701-718, 2024
102024
Data-driven strategies in operation management: mining user-generated content in Twitter
JR Saura, D Ribeiro-Soriano, D Palacios-Marqués
Annals of Operations Research 333 (2), 849-869, 2024
142024
Leveraging SMEs technologies adoption in the Covid-19 pandemic: A case study on Twitter-based user-generated content
JR Saura, D Palacios-Marqués, D Ribeiro-Soriano
The Journal of Technology Transfer 48 (5), 1696-1722, 2023
82023
The role of cooperatives in sustainable development goals: A discussion about the current resource curse
J Lafont, JR Saura, D Ribeiro-Soriano
Resources Policy 83, 103670, 2023
42023
Impact of extreme weather in production economics: Extracting evidence from user-generated content
JR Saura, S Ribeiro-Navarrete, D Palacios-Marqués, A Mardani
International Journal of Production Economics 260, 108861, 2023
122023
Overcoming the challenges of cooperative startups businesses: insights from a bibliometric network analysis
M Sánchez-Robles, JR Saura, D Ribeiro-Soriano
Review of Managerial Science, 1-32, 2023
22023
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
JR Saura, D Palacios-Marqués, D Ribeiro-Soriano
Journal of Small Business Management 61 (3), 1278-1313, 2023
792023
ONLINE VISITOR'S REVIEWS AND THEIR INFLUENCE ON SUSTAINABLE TOURISM BUSINESSES: AN APPLIED ANALYSIS OF USER-GENERATED CONTENT.
JR Saura, D Palacios-Marques, D Ribeiro-Soriano
Transformations in Business & Economics 22 (2), 2023
22023
Big Data Marketing Strategies for Superior Customer Experience
JR Saura
IGI Global, 2023
12023
Setting the development of digitalization: state-of-the-art and potential for future research in cooperatives
B Ribeiro-Navarrete, JR Saura, V Simón-Moya
Review of Managerial Science, 1-30, 2023
112023
Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method
B Barbosa, JR Saura, SB Zekan, D Ribeiro-Soriano
Annals of Operations Research, 1-26, 2023
352023
Privacy concerns in social media UGC communities: Understanding user behavior sentiments in complex networks
JR Saura, D Palacios-Marqués, D Ribeiro-Soriano
Information Systems and e-Business Management, 1-21, 2023
222023
Innovative behavior in entrepreneurship: Analyzing new perspectives and challenges
JR Saura, D Palacios-Marqués, MB Correia, B Barbosa
Frontiers in Psychology 14, 1123236, 2023
22023
A review of digital family businesses: setting marketing strategies, business models and technology applications
JR Saura, D Palacios-Marqués, B Barbosa
International Journal of Entrepreneurial Behavior & Research 29 (1), 144-165, 2023
262023
Identificando las principales prácticas de innovación docente en recursos humanos hasta la fecha
CIE Mendoza, ID del Valle, JR Saura
Innovación docente en dirección de Recursos Humanos, 287-299, 2023
2023
Do stress and anxiety influence users' intention to make restaurant reservations through mobile apps?
F Debasa, V Gelashvili, JG Martínez-Navalón, JR Saura
European Research on Management and Business Economics 29 (1), 100205, 2023
82023
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